Fern's 12-week one-on-one program covers:
- Designing your publicity campaign
- Website, branding, and book launch
- Speaking, media, and social media
- Holidays, contests, fliers and newsletters
- Blogs, podcasts, and creating audience
- Press releases, soundbites, Amazon & more
Bookstore shelf life, without publicity, is four months. Sell just 500 books and break even on this publicity program
