Publicity

Get More Media Attention and Customers

Companies spend billions of dollars per year on marketing and media.  What would consistent media attention do for your business?

Fern Reiss's publicity services have worked for Fortune 500 companies, small businesses, and nonprofits.  See what they do for your business.

Expertizing Publicity Forum

Direct access to world-famous journalists.  

  • Learn to write the soundbites journalists need, and the winning press releases that are turned into articles, in weekly Expertizing lessons with Fern
  • Receive background details, interviews with, and briefings on 12 prominent journalists 
  • Pitch one-on-one to journalists & receive their personalized feedback
  • Connect directly to the media,  with the possibility of instant media coverage

Join the waitlist: The fall 2023 cohort is full.  Next group starts spring 2024.  $6500

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Expertizing Publicity Consulting

Corporate and small businesses alike work with Fern to:

  • Devise their media strategy
  • Assess their branding and publicity
  • Learn to write the soundbites journalists love
  • Design broadcast media releases
  • Create consistently-winning press releases
  • Learn where to find the media, and how to approach them

Too busy for the Forum?   Cut to the chase with one-on-one Expertizing attention.

$1500/hour; $10k/day

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Book Publicity Program

Fern's 12-week one-on-one program covers:

  • Designing your publicity campaign
  • Website, branding, and book launch
  • Speaking, media, and social media
  • Holidays, contests, fliers and newsletters
  • Blogs, podcasts, and creating audience
  • Press releases, soundbites, Amazon & more

See also the 3-month book publishing package here.

$9500/3 months; $300/hour

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The Expertizing Publicity Forum is the only such opportunity in the world.   Past participants have been featured in:  The New York Times, Inc MagazineThe Harvard Business ReviewForbes Magazine, Fortune Magazine, Time MagazineCNNUSA TodayThe Wall Street JournalAARPNewsweekPsychology Today, The Smithsonian, Redbook, Glamour, Family Circle, and more.

Appropriate for CEOs/Fortune 100, small businesses, nonprofits, authors, and individuals meeting certain criteria; generally inappropriate for small, local businesses and genre novelists;  inquire for details of eligibilty.

Want to work with us?

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What Our Clients Say

  • "We booked Fern Reiss for a full day of Expertizing consulting for the Hilton Hotels Corporation. By the end of the day we had dozens of superb (and easily implementable) ideas on how to get more and better media attention. You can't get that kind of advice anywhere else. It was a great value, and we're already exploring another engagement."

    - Susan DrakeHilton Hotels
  • "The Expertizing Forum was a high quality, cost effective way for Cambridge Healthtech Associates to refine our PR pitch and make it first-rate while also gaining valuable media exposurein the process. We are considering joining again!"

    - Eric GlazerCambridge Healthtech Associates Vice-President
  • "Our CEOs enjoyed your energy, enthusiasm, and expertise about establishing and developing one's brand image and credentials as a subject matter expert. Fantastic!"

    - Michael D. JeansNew Directions Executive Transition Firm Vice-President

Our Publicity Work

Our Clients

Hilton Hotels
Aveda Cosmetics
American Psychiatric Association
Time Warner
The United Nations
Harvard Alumni Association Board
Harvard Alumni Startups
MIT Enterprise Forum
United States Environmental Protection Agency
The Heifer Foundation
The Bronfman Foundation
Cambridge HealthTech Institute
The United Methodist Church
Financial Women’s Association
New York University
Bar Ilan Creative Writing MFA
The Commonwealth Institute
Heritage Link Brands
Expartus Admissions
Harvard Business School