Chioma Isiadinso had been an MBA admissions counselor for several years when she decided to start her own boutique MBA admissions firm, Expartus. Her goals were simple: Get some media attention, and whatever else would position her in the niche.

During the three-month Expertizing Forum, Chioma not only got extensive media coverage in publications including   The Financial Times and  Forbes;  she also successfully pitched a participating literary agent, which led to the publication of her bestselling book, The Best Business Schools’ Admission Secrets.

Chioma’s book has sold well over 30,000 copies, and her Expartus company now works with MBA admissions candidates from over 100 countries.

"I've tried a couple of options on the PR range, including hiring a PR firm in NYC and paying many thousands of dollars, which was a complete waste of money. Then I enrolled in the Expertizing Publicity Forum that Fern Reiss runs. This forum trains CEOs and business owners exactly how to capture the attention of journalists and literary agents. The real-time pitching opportunities, plus tons of feedback from the journalists at leading magazines and newspapers, have given me the tools I was looking for to better market my company. I even connected with a literary agent for my book from this interaction. I can't say that one should never hire a PR agency. However, from my experience, stepping into the driving seat by learning how to deal directly with the media/journalists is the way to go. This is by far the best program I've ever attended.  A step-by-step process to change our business and become viewed as an expert by the media.  Amazing!” Chioma Isiadinso, CEO, Expartus.com, MBA admissions consulting firm