Fern consulted regularly with the Hilton Hotels chain over a period of eight years, refining their branding, suggesting press campaigns that would result in expanded publicity, and working with the Hilton branding and publicity teams to zero in on positioning.  Among other initiatives, Fern was instrumental in:

• Creating a replicable adult-education program for the Hilton's extended-stay hotel brand properties, as a way of strengthening their customer loyalty. and cultivating more extended-stay business travelers converts to the brand
• Clarifying the differences between branding initiatives (eg, the duck decoys, the differentiating omelette, etc) and publicity forays that might interest journalists
• Exploring the effects of a variety of swag and gifts to frequent hotel business traveler guests, and the effects of the various gifts on retention and attrition
• Proposing a series of press releases, encouraging extended-stay attention, predicated on unusual facts and figures related to extended-stay hotel travelers

"We started by booking Fern Reiss for a full day of Expertizing consulting for the Hilton Hotels Corporation.  By the end of the day we had dozens of superb (and easily implementable) ideas on how to get more and better media attention. You can't get that kind of advice anywhere else.  It was a great value, and we're already exploring another engagement." --Susan Drake, for Hilton Hotels