Selena Cuffe heard Fern speak at the Harvard Business School Wing's Women Entrepreneurship Conference.  When Serena launched her company importing South African wines to the US, she immediately enrolled in Fern’s Expertizing Publicity Forum.  Since her company was brand new, her primary goal was getting some media attention for it.

In the course of the three-month program, Selena got major coverage in several publications including  Time Magazine.  And then she hit the motherlode: A several-page feature spread in Inc Magazine.

Heritage Link Brands is sold in more than 1000 retailers and restaurants and is now the largest global importer of black produced wine.

"The Expertizing Publicity Forum has by far exceeded my expectations! In just a few short weeks, my company has fielded interest  that led to major coverage from writers at both  Time Magazine and  Inc. Magazine. Fern's assistance in helping personalize our pitch was invaluable. Definitely a worthwhile investment for a fraction of the cost of a traditional PR agency!” Selena S. Cuffe, President, Heritage Link Brands