Be Known For Your Expertise
“There is a reason that you are not in the first sentence of this story – and that Fern Reiss is.”
— Fortune Magazine
Who We Are
Fern Reiss helps people and businesses become known. Fern herself has been profiled in hundreds of newspapers and magazines, from the NY Times to the Wall Street Journal. Fern has Expertized corporations to nonprofits, from the Hilton Hotels to the United Nations. She is a behind-the-scenes political strategist and strategic press release writer.
What We Do
Whether you’re a Fortune 500, small business, nonprofit, or individual, we help you get media attention (and customers), brainstorm new initiatives, and publish your book and course so you're positioned as experts in your niche.
Why Choose Us
We are the only company offering direct connections to journalists (via the Expertizing Forum), publishing services for business branding, and Psychology of Pricing. Choose from a vast array of business strategy consulting options, working one-on-one with CEO Fern Reiss.
What We Offer
Get More Media and Customers Publicity
Learn to pitch directly to journalists in this three-month boutique media forum with 12 weeks of weekly instruction and feedback (or via one-on-one consulting) in soundbites, broadcast media, and press releases. Clients have been featured in Inc, Forbes, Fortune, The Harvard Business Review, Wired, The New York Times, Newsweek, Time Magazine, Psychology Today, The Wall Street Journal, Redbook, Family Circle and more.
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Brainstorm New Initiatives Business Strategy Consulting
Fortune 500 participants have enhanced their media strategy and brainstormed new customer initiatives; small business participants have launched international associations and subscription websites; nonprofits have upgraded their branding, visibility, and development success; and all have worked with Fern's new Psychology of Pricing Checklist to learn how simple wording changes can improve sales markedly.
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Book and Course Creation Publishing
In 2020 in the US, 650 million books were sold, and online courses were a $6 billion industry. Book and course creation are the best branding and business card for your business or organization; position you as a thought leader in your niche or industry; and generate passive income. Our three-month soup-to-nuts publishing program, with weekly one-hour Zooms and email interaction in between, walks you through the book or course publication process.
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