Fern was asked by the United Nations, if she would consult on an unusual branding and positioning project.    The United Nations was trying to rebrand and revitalize an entire country – the Former Yugoslav Republic of Macedonia.  Over the course of several months, Fern addressed:

• The issue of lack of significant tourism for this landlocked country with few natural tourist offerings
• The economic inequities resulting from high-quality leatherwork and other goods being produced there, but then shipped to countries such as Italy for the final stitches (so the words “Made in Italy” could be legally used)
• The difficulty in even trying to raise the visibility of a country whose name was just too cumbersome to comfortably pronounce

Amongst her other suggestions, Fern’s idea – to change the name of the country – was eventually able to be implemented in 2018, when the Former Yugoslav Republic of Macedonia officially became North Macedonia.