Publishing 

Book and Course Creation

Books and courses are the best business cards  for your business, with over  650 million books sold, and a $6 billion online course industry in  the US in 2020.

Fern has published ten award-winning books, including the renowned Publishing Game series, and seven popular online courses; worked  as as book publicist and literary agent; and worked with hundreds of authors and CEOs to help them publish their books.   Fern is a popular keynote speaker at writing, publishing, and book publicity conferences worldwide.

Book Publishing Program

In three months of one-hour weekly Zoom meetings, learn:  

  • How to produce a successful self-published book
  • How to assemble all the details -- ISBN, BISAC, CIP, editing, interior and cover design, Ingram and Amazon KDP, trade reviews, & more  OR
  • How to pull together a successful proposal for a literary agent and traditional publisher 
  • How to write a compelling query letter
  • How to craft a book proposal that sells
  • Where to find literary agents, and how to evaluate them 
  • How to successfully publicize your book

See also the parallel three-month book publicity program  here. 

Interested in having someone else do the publishing for you?  Inquire for details.

$9,500 / 3 Months

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Course Creation Program

In three months of weekly one-hour Zoom meetings, learn:

  • All about online course creation
  • How to use online courses to advance your business goals
  • How to zero in on your ideal audience
  • How to use your expertise to craft the perfect product
  • How to construct a course that your target audience will purchase
  • How to craft a course that students will complete
  • How to compose a course that students will enjoy
  • How to calculate the right price point
  • What your options are for course delivery
  • How to launch your course successfully

 

(If you sell just 50 courses or 300 books, you've paid for the cost of the consulting - and Fern's course creators and authors sell many more.)

$5,400/3 Months

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Hourly Consulting

In just one hour of consulting, you can learn:

  • How to align your book or course creation with your business goals
  • The ​​​ tradeoffs between traditional and self-publishing, and which makes more sense for your book and business goals
  • How to make your book more marketable from the very beginning
  • How to successfully submit your book for trade reviews 
  • The broad strokes of how to conceive and execute a successful online course
  • How to successfully publicize your first book or course, even when you don't have a mailing list

Book Writing and Publishing Accountability Circle.  $500/month.  Next cohort starts in November; inquire for details. 

$300/Hour

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Want to work with us?

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What Our Clients Say

  • "I couldn't believe when I wrote up my notes from your talk that you packed in so much valuable information—with fascinating examples, no less!"

    - Sarah Wernick American Society of Journalists and Authors / National Writers' Union
  • "After Fern Reiss’s six-month book publicity campaign, my publisher had to print 3 times as many hardcover books as they had planned, and we are now planning a paperback edition, as well. Fern’s publishing expertise made a huge difference in the success of the book. I wish that I had hired her before signing my publishing contract—and I wish that I could retain her forever."

    - Judy Klitsner Author of Subversive Sequels in the Bible
  • "I had an idea for a book and Fern, in a single hour, gave me a customized plan to develop the idea and sell it both through bookstores and also directly to customers through a variety of channels. With Fern's help I went from an idea to books in all major bookstores in 14 months -- and at a profit."

    - Dan Fritschen author of Remodel or Move

Our Publishing Work

Our Clients

Hilton Hotels
Aveda Cosmetics
American Psychiatric Association
Time Warner
The United Nations
Harvard Alumni Association Board
Harvard Alumni Startups
MIT Enterprise Forum
United States Environmental Protection Agency
The Heifer Foundation
The Bronfman Foundation
Cambridge HealthTech Institute
The United Methodist Church
Financial Women’s Association
New York University
Bar Ilan Creative Writing MFA
The Commonwealth Institute
Heritage Link Brands
Expartus Admissions
Harvard Business School